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... “keeping it simple and straightforward” is the takeaway message from a new report targeting yoghurt makers in search of health claim success within the european union’s strict new claims regime ... yoghurt can aid lactose maldigestion if it contains at least 108cfu (colony forming units) the report, penned by uk consultancy, healthclaimseurope ... com, focuses on the only yoghurt claim to win a positive opinion from the european food safety authority (efsa) to date – linking yoghurt consumption and improved lactose digestion for those with “lactose maldigestion” ... healthclaimseurope notes that even though only 15 (14 human; one animal) of 43 submitted studies contained in the article 13, general function yoghurt submission were deemed pertinent, it ticked three crucial boxes that won it the positive opinion: there was adequate characterisation of the food constituents the health benefits were specific there were targeted studies “as the most common reason for a claim failing was the first, it became apparent to us that marketing managers should screen health claims early in product development,” it said

... “keeping it simple and straightforward” is the takeaway message from a new report targeting yoghurt makers in search of health claim success within the european union’s strict new claims regime ... yoghurt can aid lactose maldigestion if it contains at least 108cfu (colony forming units) the report, penned by uk consultancy, healthclaimseurope ... com, focuses on the only yoghurt claim to win a positive opinion from the european food safety authority (efsa) to date – linking yoghurt consumption and improved lactose digestion for those with “lactose maldigestion” ... healthclaimseurope notes that even though only 15 (14 human; one animal) of 43 submitted studies contained in the article 13, general function yoghurt submission were deemed pertinent, it ticked three crucial boxes that won it the positive opinion: there was adequate characterisation of the food constituents the health benefits were specific there were targeted studies “as the most common reason for a claim failing was the first, it became apparent to us that marketing managers should screen health claims early in product development,” it said ... ” the successful yoghurt claim stated: “live yoghurt cultures in yoghurt improve digestion of lactose in yoghurt in individuals with lactose maldigestion” but efsa's panel on dietetic products, nutrition and allergies (nda) added: "in order to bear the claim, the yoghurt should contain at least 108cfu [colony forming units] per serving live starter microorganisms (i

... i would say that children's breakfast cereal is more fun for children than yoghurt is, given the wide range of colourful shapes, sweet fruity and chocolatey flavours, and bright packaging ... "- euromonitor analyst virginia lee describes why historically yoghurt consumption has been lower in the us

... french dairy danone has built on its 2010 joint venture with australian co-op murray goulburn by belatedly launching its €4bn global selling probiotic yoghurt activia on the market there ... activia debuts in its 69th country: australia danone’s flagship spoonable yoghurt, typically sold with soft digestive health benefits in 68 countries around the world, is part of a series of yoghurt and fresh dairy products danone-murray goulburn aims to launch in australia, according to press reports ... “with an overwhelming number of australian men and women suffering from some kind of digestive disorder such as feeling bloated, danone is excited to launch activia yoghurt in australia,” she said ... ” while risk assessors like the european food safety authority are yet to validate probiotic health claims like these, prompting danone to withdraw its claims from the process, sales of activia and versions of its drinking yoghurt continue to rise in many european and asian markets, along with north america ... innova market insights puts australian and new zealand yoghurt consumption at around 7kg per annum, compared to 11kg in western europe and 22kg in the netherlands ... at the time the joint venture was announced, murray goulburn co-operative’s managing director stephen o’rourke stated: “mg’s partnership with danone leverages our complementary strengths and will enable both companies to enter the australian yoghurt market with confidence

... the consumption of skimmed milk and yoghurt continued to increase, whilst the consumption of whole milk, low-fat milk, sour milk and viili (coagulated sour milk) decreased ... the consumption of sour milk went down by 4 percent to 12 ... the growth of yoghurt consumption slowed down ... the consumption of yoghurt was 22 ... the consumption of viili (coagulated sour milk) decreased by approximately two percent to 5 ... the consumption of cream remained near to the previous year's level, totalling 6 ... last year, the total consumption of liquid dairy products was 184 kg i

... two servings of yoghurt per day can reduce the risk of developing bladder cancer by up to 40 per cent, say swedish scientists ... the researchers from the karolinska institute in stockholm concluded those that consumed two yoghurt pots or yoghurt mini drinks were less likely to develop bladder cancer than those that ate no or little yoghurt ... participants that had eaten yoghurt were more likely to remain cancer-free than those that hadn’t ... they found yoghurt consumption reduced the risk of cancer in men by 36 per cent and in women by 45 per cent ... "cultured milk products, such as yoghurt, contain lactic acid bacteria, which have been shown to suppress bladder cancer in rats," said the researchers ... however, a statistically significant inverse association was observed for the intake of cultured milk (sour milk and yoghurt) ... ” healthy lifestyle the researchers noted people that regularly ate yoghurt were more likely to value and pursue a healthy lifestyle and therefore be less likely to suffer from diseases such as bladder cancer